Meta Halts Operations Using European User Data for AI Training: A Response to Criticism and Pressure from Privacy Protection Bodies in the EU and EEA

In a surprising move, Meta has announced that it will halt operations involving the use of European user data to train its artificial intelligence. This decision comes after significant criticism and pressure from consumer and privacy protection bodies in the European Union (EU) and the European Economic Area (EEA).

The controversy surrounding Meta’s use of European user data gained momentum when the Irish Data Protection Commission (DPC) and the European Center for Digital Rights (Noyb) questioned the legitimacy of the “legitimate interests” invoked by Meta for processing such data. Although initially approved by the DPC, Meta’s plans were quickly reassessed following numerous criticisms.

Meta had planned to introduce new AI features in Europe, promising benefits such as personalized stickers for chats and stories, and an advanced virtual assistant. However, concerns about compliance with the General Data Protection Regulation (GDPR) arose due to proposed methods of data processing.

Critics were particularly concerned about Meta’s attempt to avoid obtaining users’ explicit consent, opting instead for an opt-out system that would only be active until June 26. This approach was viewed as an effort to collect as much data as possible before upcoming restrictions.

The decision to suspend these plans was welcomed by Noyb but not without reservations. Max Schrems, president of Noyb, expressed satisfaction with Meta’s action but emphasized that legal battles will continue until there are official and binding changes in Meta’s privacy policy reflecting this suspension.