Mark Zuckerberg’s recent decision to wear a chain necklace has sparked curiosity and excitement on the internet. The Meta executive shared with Eva Chen, the head of Instagram’s fashion partnerships, that he is designing his own piece of jewelry with a special message. Since debuting the new look, Zuckerberg has received numerous compliments and the internet has been buzzing with memes.

Zuckerberg’s new accessory is a sentimental gesture to his daughters, as it features an engraving of the prayer he reads to them. Last week, he was seen wearing a shorter chain, which sparked discussions and memes on social media about his new look. Despite comparisons to current fashion trends, Zuckerberg emphasized that the necklace is not just about style, but also about his love for his family.

The move into fashion has earned him some internet cool points, although some have suggested adjustments to the length of the chain for a better fit. Regardless of its length, Zuckerberg’s chain necklace continues to capture people’s attention and inspire creativity on social media.