Somerville, Texas is facing a slowdown in growth, but small businesses in the area are adapting to the challenge by utilizing new advertising methods such as social media. The Sandwich Station is one local business that is finding success through this approach. According to Forbes, about 77% of small businesses utilize social media to connect with their customers.
Susan Mott, the Burleson County Chamber of Commerce Director, notes that social media is a growing trend among local businesses in the county. The low cost and potential for reaching a wide audience make it an effective tool for small businesses to promote their products or services.
Despite the challenging economic climate in Somerville, where property requests have decreased compared to the previous year, City Administrator Danny Segundo acknowledges that businesses like The Sandwich Station are determined to succeed in the community. Owners Steven Bauer and Elizabeth Juengerman express their commitment to maintaining their business in Somerville, citing their love for the community. They acknowledge that while the current situation was not what they initially envisioned for their business, they are grateful for the success they have achieved through social media advertising.
