In recent times, KFC has faced calls to boycott in Malaysia due to its alleged ties with Israel. As a result, some outlets have temporarily closed. QSR Brands Holdings Bhd, the operator of KFC and Pizza Hut in the country, cited “challenging economic conditions” as the reason for the closures. Despite this, the company remains committed to providing quality products and services while contributing positively to the Malaysian economy.
QSR Brands stated that they made the decision to manage increasing business costs and focus on high engagement trade zones. The company emphasized their dedication to their employees and offered affected staff the opportunity to relocate to busier outlets as part of their efforts to re-optimize operations. With over 18,000 team members in Malaysia, including many Muslims, QSR Brands is committed to providing quality products and services while contributing positively to the community.
However, local media reports have linked the closures to boycotts against Western brands perceived to have links with Israel. Google Map data shows numerous affected outlets across the country. Boycotts in Muslim-majority countries have been associated with declines in earnings for Western brands with supposed ties to Israel. McDonald’s and Unilever both cited boycott campaigns in the Middle East and Southeast Asia for impacting their sales in specific markets.
Despite these challenges, QSR Brands remains committed to its employees and the Malaysian community, aiming to provide quality products and services while navigating the challenging business environment.