Instagram is set to revamp its rating system to give smaller accounts with fewer followers a better chance of expanding their reach. This move aims to create a more equal opportunity for all creators to reach new audiences. While details about how the algorithm will adjust recommendations are still under wraps, it’s clear that the company is prioritizing original content over accounts with more followers. These changes are expected to roll out in the coming months, starting with Reels and possibly expanding to other post types on the platform.
Meanwhile, Instagram has announced plans to label original content and credit creators. The platform will not apply these changes to voiceover recordings or response segments or posts that have been substantially edited into memes. In addition, Instagram will crack down on accounts that steal content from other creators, with non-original content creators facing potential penalties such as having their accounts blocked if they consistently publish stolen content.
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