In April, Hyundai Motor introduced its innovative Nano Cooling Film in Lahore, Pakistan. The presentation showcased the film’s unique ability to lower a vehicle interior’s temperature by up to 10°C in hot weather without darkening the glass. This results in a significant reduction in energy consumption needed to cool the interior.
The ‘Made Cooler By Hyundai’ campaign aimed to assist locals who struggle with pollution exposure or high fuel costs due to excessive air conditioning usage. Despite a local tinting ban, the company provided over 70 vehicles with Nano Cooling Film for free, along with ‘Made Cooler by Hyundai’ campaign stickers. This initiative emphasized the benefits of the film, such as lower temperatures and improved driving comfort, while also respecting local regulations and cultural norms.
The seminar held in Pakistan demonstrated the importance of understanding historical context, legal realities, local behavior, daily experiences, and brand courage when introducing advanced technologies. The Group highlighted the success of the campaign in Pakistan during the seminar, receiving positive feedback from attendees. The campaign effectively communicated Hyundai Motor’s brand vision of ‘Progress for Humanity.’
The seminar attracted global media and marketing professionals who showed great interest in the presentation. Attendees expressed their gratitude to the speaker for illustrating how technology can be utilized to address social issues effectively.
