Honor, a leading mobile phone brand, is focusing on innovation and technological development with a special emphasis on resistance, visual care, hardware-level camera and image improvement, and battery AI algorithms. In 2023, the company allocated 11.5% of its global sales revenue to research and development (R&D), exceeding the industry average. This investment is reflected in products like the Magic series.
During a meeting with the Latin American press, Fang Fei, president of product lines for Honor, discussed the brand’s commitment to becoming a leader in foldable phones. According to IDC data, over 52.9% of consumers worldwide are interested in purchasing a foldable smartphone. Honor is dedicated to bringing reliability, durability, and key innovations in materials and design to foldable devices.
The company is collaborating with partners like Google, Microsoft, and Qualcomm to introduce differences in camera functionality, screens, architecture, and software. Honor has established more than 600 quality standards covering all aspects of product design, development, materials, and manufacturing.
The Smart Manufacturing Industrial Park of Honor, the brand’s first self-financed factory, has automated production in foldable devices using key technologies such as a four-layer AI strategy that integrates artificial intelligence across different platforms and devices. The aim is to improve user experience, efficiency
