The Hoffmann Family of Cos., headquartered in Naples, recently announced a strategic acquisition as part of a nationwide expansion of its water sports subsidiary. This latest addition to the company’s portfolio is Young Harris Water Sports & RV in Georgia, which operates boat and jet ski rental centers in Lake Chatuge and Lake Oconee in northern and central Georgia. It also provides services such as parts and service, new and used boat sales, wakeboard supplies, and owns two RV dealerships. Additionally, it is the exclusive water sports recreation provider to The Ritz-Carlton Reynolds at Lake Oconee.
The specific terms of the sale were not publicized, including the purchase price. However, Lance Markham, the company’s president, stated that this investment is part of an expansion plan that may include the establishment of additional water sport rental locations not only in Georgia but also in North Carolina, South Carolina, Hawaii and possibly beyond. In the past four years alone, the family has acquired more locations such as Regency Water Sports on Marco Island in 2020.
Young Harris will continue to operate under its current leadership. The company now has a total of 10 water sport rental locations with plans for a location at LaPlaya Beach & Golf Resort for the 2024 season. With this acquisition, Young Harris will have expanded access to resources and enhanced operational capabilities while granting them financial means to upgrade equipment or venture into new rental opportunities. This development is viewed as mutually beneficial by the dedicated employees
