Hisense, a renowned brand for its televisions and home appliances, recently launched its latest product lines in Brazil. The launch event took place at the B32 Theater in São Paulo and included the unveiling of new features such as the Laser TV and screens of up to 110 inches with artificial intelligence.
One of the key highlights of the event was the integration of appliances and televisions in the home, as well as innovations in the “smart kitchen” line, which includes refrigerators, dishwashers, and air conditioning systems. The new television models announced, such as the 110UX, 75U9, and 85U8, boast high image quality and use artificial intelligence to enhance image quality in various lighting conditions.
In addition to televisions, Hisense also showcased new washing machines, refrigerators, and air conditioning systems. The presentation highlighted a home technology ecosystem that is in line with the current trend of interconnected homes.
André Quadra, Head of Brand for Hisense Americas, emphasized the company’s global investment in sports as a way to connect with consumers. He noted that Hisense has been recognized as the second largest TV brand worldwide for three consecutive years and distributes 26.1 million TVs annually according to market analyst Omdia. Furthermore
