“We want to continuously improve our supply chain processes,” says Corneel Hindriks, Manager of Digital & Technology at Heineken. Adopting Blue Yonder Cognitive Demand Planning is an important step in achieving this goal.
Implementing the right supply response is also critical for sustainability, and Heineken is optimistic that it can positively impact their targets. This includes reducing write-offs and streamlining goods movements, contributing to a more sustainable operation.
Terry Turner, President of Manufacturing at Blue Yonder, is proud to support Heineken in their mission to become the best connected brewer. The future-proof solution offered by Blue Yonder enables Heineken to adapt to external dynamics and changing market conditions, ensuring their supply chains remain agile, sustainable, and competitive.
By optimizing its supply chain with Blue Yonder Cognitive Demand Planning, Heineken can ensure that customers worldwide can always enjoy their favorite beers and products.