In 2016, Adriana Green from Greenville launched her beauty brand, Estelí, at a street fair in San Francisco. The brand was named after a town in Nicaragua and was born out of Green’s quest for better health after experiencing inflammation-related symptoms. She began examining the foods she was eating and the beauty products she was using, eventually leading her to create a rosewater product for herself that later expanded to her friends and family.
Green’s background as a graphic designer is reflected in the beauty of Estelí’s packaging, including the use of emerald glass bottles. The brand’s commitment to using natural ingredients and creating products that promote skin health has garnered support from customers who appreciate the efforts to prioritize health and well-being. Despite facing the struggles common to small businesses, Green feels that she has found a sense of purpose with Estelí. She believes that beauty products play a significant role in daily rituals and lives, and aims to provide products that have a positive impact on people’s health. The support she receives from customers, even during challenging times, motivates her to continue creating organic, small-batch products. To learn more about Estelí, visit estelibody.com.
