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For years, Google has been heavily investing in AI technology to enhance its products and services. The Search Generative Experience (SGE) available in Search Labs showcases the progress made in AI. This technology is not just limited to search but is also a key component in Google’s Cloud and Workspace services as well as in the subscription service Google One, which is rapidly approaching 100 million subscribers.

In December, Google entered the Gemini era, a new milestone in AI development that sets a new standard for text, image, audio, and video benchmarks. Gemini is not just about models but supports an entire ecosystem of products, APIs, and platforms for developers and businesses to innovate.

Google has introduced Gemini Advanced, an even more powerful version of the model capable of reasoning, following instructions, coding, and creative collaboration. This technology is available through the Google One AI Premium plan, offering the best AI features from Google in one place.

To reflect the advanced technology at its core, Bard will now simply be called Gemini. Available in 40 languages on the web and soon on the Google app on iOS. Gemini Advanced serves as a personal tutor and creative partner to users tailored to their learning style and business needs.

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