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Google has recently introduced a new filter on its shopping search results, allowing users to view products offered by small businesses exclusively. This filter was made possible by businesses marking themselves as small enterprises in their Google Business Profile or Merchant Center account, which was rolled out earlier this month. The feature is now officially available for searchers to use.

Google’s move to support small businesses is in line with the company’s aim to make it easier for U.S. shoppers to discover and purchase from small businesses. In a statement, the company emphasized the importance of supporting small businesses, stating that 84% of people consider it important.

Small businesses can benefit from adding the small business attribute to their profile, as it will help them stand out to users who want to support small businesses through their purchases. By doing so, they may have a better chance of being discovered by users over larger retailers.

The new filter will be visible when conducting shopping-related searches, and users can tap it to view products from small businesses only. Google provided a screenshot of what the filter looks like. With this feature, users can easily find and purchase from local small businesses without having to navigate through countless large retailer options.

Overall, Google’s introduction of this new filter is an excellent way to support local small businesses while also making it easier for consumers to find and purchase from them.

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