Google has recently decreased the visibility of deepfake pornography content in its search engine results, according to a report by Similarweb. This reduction in search traffic is evident on the two most popular websites that host deepfake videos and manipulated images.
In response to growing concerns about the spread of fake pornography, Google updated its Inappropriate Content Policy in Google Ads earlier this month to explicitly ban ads promoting services for creating pornographic content using deepfake technology. The company has indicated that it will enforce this policy change starting on May 30, specifically targeting pages offering instructions on creating deepfake images.
Bloomberg data shows that Google’s search engine was previously the primary source of traffic for websites featuring deepfake content. However, recent efforts by Google seem to have successfully reduced the visibility of synthetic sexually explicit or nudity-containing content in search results, according to a company spokesperson.
Similarweb analysis reveals a significant decrease in search traffic to major deepfake pornography websites in the United States. One of the websites experienced a 21% decline in search traffic in the first 10 days of May compared to the average of the previous six months, while the second most popular website saw a 25% drop during the same period.
Aside from these developments, various firearms and gaming products are also featured in the content showcasing a diverse range of products and topics available on different online platforms.