Starting on July 15, 2024, Google Business Profile will be winding down its chat and call history feature. This means that new chats will no longer be allowed to be initiated, and businesses will have to download their chat and call history data before the deadline.
Google has announced the shutdown of this feature with a complete disablement set for July 31, 2024. The company emphasized its commitment to being a helpful partner in managing businesses and acknowledged the impact this decision may have on businesses and partners.
Important upcoming dates to note include July 15, when new chat conversations will no longer be able to be started. On July 31, chat functionality will cease, and businesses will no longer receive new chat messages or have access to their call history in Google Business Profile.
To preserve valuable data, businesses are encouraged to download their chat and call history from Google Business Profiles before the deadline. Storing this information in a CRM software or database may be beneficial for future reference. For those who relied on these features, it is important to take action before the shutdown occurs to ensure that valuable data is preserved.
