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In London last week, Pure South’s steak was recognized for its exceptional quality at the World Steak Challenge. The company’s Handpicked 55 Day Aged Beef claimed the titles of best grass-fed steak and best ribeye steak. This beef, sourced from Alliance Group’s Pukeuri plant in Oamaru and aged in a vacuum bag for up to 55 days, was one of six winners in the global contest, highlighting the high standards of quality.

Shane Kingston, general manager sales and marketing at Alliance Group, expressed gratitude for the recognition of the hard work and dedication of farmers. He emphasized that these awards validate the efforts put in by farmers to produce the best grass-fed red meat in the world. The ribeye steak, priced at around $25 for 500g, was praised for its unprecedented tenderness and rich flavor profile that included buttery, creamy notes.

The accolades given to Pure South’s award-winning steak underscore the exceptional quality of their product. Winning two categories at the World Steak Challenge speaks to the high standards and commitment of farmers and producers at Alliance Group. The unique characteristics of their ribeye steak make it a top choice for meat lovers looking for a satisfying culinary experience with deep flavor and texture. With its exceptional taste and quality, Pure South’s beef stands out as a premium option for consumers looking for grass-fed steaks that are truly unparalleled.

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