Further Foods Inc., a subsidiary of CULT Food Science Corp., recently launched an influencer marketing campaign to promote its Noochies! cultivated pet food brand to consumers in North America. The aim of the campaign is to connect with consumers through content creators and increase visibility and engagement with the brand.
Noochies! Freeze Dried Dog and Cat Snacks were introduced in Canada in early June. These snacks are the world’s first freeze-dried, high-protein, nutrient-rich pet treats developed without the use of factory farming. To further promote these snacks, Further Foods has partnered with over 100 influencers who are passionate about pets. These influencers will help spread a positive message about Noochies! to their followers.
To educate consumers about the proprietary ingredients in Noochies! and how the product sets itself apart from others on the market, Further Foods plans to collaborate with their digital marketing partner, Pilothouse. They aim to leverage social media content generated by influencers to drive sales growth for the Noochies! brand in North America. This strategic approach aims not only to increase brand visibility but also create more engagement with target consumers.
