Vietnam’s furniture and textile industries are showing signs of recovery, with wooden furniture and textiles being key products that bring in billions of dollars each year. The Ministry of Industry and Trade reported that wood and wood product exports reached 4.9 billion USD in the first four months of the year, a 25% increase from the same period in 2023. Textiles and garments also saw an increase in exports, reaching 10.42 billion USD, a 6.7% increase, according to the General Department of Customs.
The furniture and textile industry associations are seeking more retail customers through Amazon’s cross-border online channel. Several industry associations, including the Vietnam Timber and Forest Products Association, Vietnam Textile and Apparel Association, and Ho Chi Minh City Handicraft and Wood Processing Association, announced cooperation with Amazon Global Selling Vietnam to expand their online export stores.
Amazon Global Selling Vietnam reports a tenfold increase in the number of sellers with revenue over one million USD per year in the past five years. The platform offers support to businesses in accessing digital resources and connecting with service providers to facilitate online sales. Experts believe that there is significant room for growth in cross-border e-commerce exports for Vietnamese businesses, especially small and medium-sized enterprises. Online export sales have been growing at a rate of 40-50% annually, indicating a strong market demand for Vietnamese products.
In addition to traditional export orders, businesses are increasingly interested in exploring new ways to reach international customers through online platforms like Amazon Global Selling Vietnam. This move comes as furniture and textile industries aim to diversify beyond processing activities and take advantage of their popularity among international consumers on Amazon’s platform.
Despite challenges posed by COVID-19 pandemic, businesses are encouraged to invest in brand building strategies while leveraging opportunities available through platforms like Amazon Global Selling to expand their online presence and reach international customers.
Overall, it is clear that there is significant potential for growth within the furniture and textile industries in Vietnam through cross-border e-commerce exports. With increasing interest from small businesses along with large enterprises alike, companies looking to explore new markets should consider partnering with platforms like Amazon Global Selling Vietnam to take advantage of this growing market demand for Vietnamese products on a global scale.