From Pandemic Popularity to Acquisition: The Rise and Fall of BeReal

In 2020, the social media app BeReal was launched and gained popularity during the pandemic. However, the app faced challenges in retaining users and had limited funding left, leading to its acquisition by Voodoo Games for 500 million euros. The startup was actively seeking acquisition due to its difficulties in increasing user numbers.

As part of the acquisition deal with Voodoo, BeReal co-founder and CEO Alexis Barreyat will be departing from the company after a transition period. If you have any information or insights to share about the tech industry or related topics, you can contact Kali Hays at khays@businessinsider.com or on secure messaging app Signal at 949-280-0267, using a non-work device.