In 2023, LTK Marketplace was launched as a groundbreaking innovation in the partnerships space. The platform revolutionized the way brands and creators connect, providing a seamless and intuitive interface for collaboration on partnership opportunities. Unlike traditional models, LTK Marketplace allows for direct communication between brands and creators, streamlining the campaign submission and selection process.
Within the first month of its launch, brand-creator campaigns experienced a 300% growth on the platform. By empowering brands to easily discover and engage with premier lifestyle creators, LTK Marketplace has redefined the influencer marketing paradigm. Brands are now investing over $2.7 billion in LTK Creators, underscoring the platform’s impact on the industry.
In recognition of its innovative two-way, brand-to-creator connection, LTK Marketplace was honored as a stand-out entry in the category of influencer marketing at the 2024 US Partnership Awards held in association with Rakuten Advertising. Judges were impressed by the platform’s ability to benefit both brands and creators, cementing its reputation as a game-changer in the industry. Overall, LTK Marketplace is a valuable addition to the affiliate ecosystem that is transforming partnerships between brands and creators.