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The Sports Business Awards ceremony took place on Wednesday night in New York City. There were 16 different categories and the winners were awarded trophies.
The Pop-Tarts Bowl won the Brand Activation of the Year award for their first-ever “edible mascot” who became a viral sensation. Weber Shandwick, the agency behind the activation, accepted the award and praised Florida Citrus Sports for organizing the bowl. The activation resulted in increased sales and online media value, generating buzz even months after the event.
U.S. Integrity was recognized as the Best in Sports Betting, while CAA Sports won Best in Property Consulting, Sales & Services. SoFi Stadium was named Sports Facility of the Year and NASCAR Chicago Street Race won Sports Event of the Year. The Atlanta Falcons’ Birds Eye View Series was awarded Best in Sports Social Media.
