In recent years, the watch industry has seen a shift in the way brands interact with dealers. While once dealers were courted by watch brands, many now find themselves simply receiving orders. However, there are signs of a resurgence in the multi-brand boutique concept as some watch brands have reevaluated their collaboration with specialist retailers.
For example, Audemars Piguet saw a significant increase in sales after streamlining their distribution network and focusing on their own retail concept. Other brands like Zenith, Rado, and Breitling have also followed suit by opening more monobrand boutiques. This trend has put pressure on some smaller retailers while larger luxury boutiques in prestigious locations continue to thrive.
However, some retailers have found success by offering unique and curated selections of niche and specialty brands. By providing a personalized shopping experience and exceptional service, these retailers are able to stand out in an increasingly competitive market. Brands like Longines and IWC are also showing support for specialist retailers by offering more models to their dealers.
Overall, while the dynamics between watch brands and retailers may have shifted in recent years, there are still opportunities for independent specialist retailers to thrive by adapting to the changing landscape and offering a unique and compelling shopping experience for customers.
