In an effort to protect public health and order, the French government has taken action against the sale of a white powder called Sniffy. The product, marketed as a food supplement in five flavors, was sold in tobacco shops since May and contained 90% natural ingredients. However, it was criticized for its potential to attract younger consumers and the perceived trivialization of cocaine by associations fighting against addictions.
To address this issue, the Ministry of Health filed an order with the European Commission on June 3 to ban the sale of products sold in powder form that could be consumed intranasally. While the order did not specifically mention Sniffy, it aimed to suspend the marketing of these products for a period of one year.
The French authorities justified their urgent action by citing the dangers posed by products sold in powder form that could be confused with narcotics, especially among minors. They emphasized the need to protect public health and order by suspending the marketing of these products for a period of one year.
Sniffy provided energy and focus for 20 to 30 minutes after consumption and sparked strong reactions from politicians and addiction prevention groups who raised concerns about its potential risks, particularly to young people. Minister Valletoux expressed his dismay at its availability to youth while Addictions France warned about its impact on attracting younger individuals.