FOR has been recognized as the best wearable technology brand at the 2024 Sports Technology Awards held in London, UK. The company’s second-generation Smart Swim Goggles won first place in the ‘Mechanical, Engineered, and Wearable’ category. These goggles are equipped with features such as an integrated heart rate monitor, SwimStraight – an in-goggle compass for open water directional guidance, and a library of guided workouts.
CEO Dan Eisenhardt expressed his pride in winning the Best Wearable award for a second consecutive year and attributed it to his team’s hard work and innovative products. He shared that these goggles have become essential tools for professional triathletes such as World and Olympic Champion Kristian Blummenfelt, Olympic bronze medallist Hayden Wilde, IRONMAN World Champion Gustav Iden, Lionel Sanders, Emma Pallant-Browne, and Skye Moench.
Rebecca Hopkins, CEO of The STA Group, highlighted the increasing integration of technology in sports and commended those who use it to enhance the sports experience for athletes, fans, and stakeholders. She emphasized that the 2024 Sports Technology Awards aim to recognize individuals who leverage technology to drive positive change in the sports industry.
FORM has been a leader in swim tech innovation since its founding. Its latest product lineup includes a range of swimsuits designed to improve performance by reducing drag and increasing buoyancy. The company’s commitment to using cutting-edge technology continues to set it apart from other brands in the industry.
Overall, FORM’s success at this year’s Sports Technology Awards highlights their dedication to creating innovative products that improve athletic performance while also advancing the field of sports technology.
