Jacob Segercrantz has been appointed as the new CEO of Foodora, with the goal of expanding its services to include grocery stores. His vision is to challenge competitor Wolt and drive growth for the company. Despite facing challenges in the past year with a decrease in turnover, Foodora is looking to expand its offerings to include daily goods through partnerships with various partners.
Under Segercrantz’s leadership, Foodora aims to not just be a restaurant food delivery service but to offer a wide range of products for consumers to order, such as pharmacy products, pet supplies, and cosmetics. The company is following in Wolt’s footsteps by partnering with stores and investing in the supply of consumables. Foodora has also recently moved to new office premises in Helsinki, signifying a new chapter for the company.
The goal is to make Foodora accessible to a wider audience, ensuring that the courier service is not just for trendsetters but for everyone. Segercrantz emphasizes the importance of affordability amidst inflation, and the company plans to continue running discount campaigns to make their services more accessible. Foodora is also focusing on improving the working conditions and living conditions of their couriers, highlighting the demand for such job opportunities.
Foodora is looking towards a future of growth and expansion beyond restaurant food delivery, with a focus on partnerships, accessibility, and improving the overall customer experience.