Fast-Food Chains Ramp Up Value Meal Deals to Attract Customers Amid High Prices

Fast food chains are ramping up their efforts to attract customers back to their establishments by offering value meal deals. Burger King and McDonald’s are the latest companies to join the fray, with $5 deals that include a sandwich, chicken nuggets, fries, and a drink. These deals will run for over a month.

In response to high food prices that have deterred many diners, other fast-food and restaurant chains are also joining in on the value wars. Wendy’s is expanding on its $3 breakfast deal by offering a small portion of seasoned potatoes paired with a choice of two breakfast muffins for a limited time. Taco Bell has revamped its Cravings Value Menu by adding six new “meal-sized” items under $3 in response to rising food and labor costs that have led to increased prices at fast-food chains.

Restaurant chains like Chili’s are hoping to attract customers back by offering more deals and portion sizes. The company launched the Big Smasher burger earlier this year as part of its “3 For Me” meal combo, which helps lower the price of the burger from $12.99 to $10.99. Fast food chains are increasingly focusing on deals and value offers to appeal to customers who are seeking lower-priced options as fast-food prices continue to rise.