Clean & Pure Soap is becoming run by far-suitable extremists (Image: Newsquest)
An organic, eco-friendly organization on Skye is becoming run by far-suitable figures higher up in the white nationalist group Patriotic Option.
Clean & Pure Soap advertises itself as “handmade on the isle of Skye working with higher high-quality ingredients”, touting its palm oil and cruelty cost-free credentials and stating that its “packaging and wrapping is eco-friendly”.
Its web site tells possible buyers that they will acquire 1g of “native British” wildflower seeds to assistance regenerate the countryside, as effectively as supplying directions on how to plant them.
Even so, The Herald can reveal that the organization is run by Claire Ellis, Patriotic Alternative’s Scotland admin officer whose fiancé is Kenny Smith, a former BNP member who is the national admin officer for the group.
PA’s Scottish branch is described by anti-fascist and anti-racist group Hope Not Hate as “perhaps its most active” and has gained consideration in current weeks for protesting against asylum seekers becoming housed in Erskine.
Study Far more: How the modest town of Erskine became a flashpoint for racial hate
Ms Ellis described the organization on a PA reside stream as an try at becoming “financially steady on my own” right after becoming suspended from her job for refusing to put on a mask.
Asked by the Herald about her item she stated: “My goods are created from the finest organic high-quality components and sourced locally exactly where feasible to decrease my eco footprint.
“Clean & Pure Soap also supports environmental problems, gifting Native Wildflower seeds with every single order to help our bees. I’m not positive if this tends to make my goods nationalist per se, I having said that am a proud nationalist.”
Sam Melia, yet another major figure in the organisation, stated on the very same get in touch with that becoming “self-sufficient” is a important target for these with prominent roles in PA due to the threat of becoming exposed by anti-fascist and anti-racist groups.
David Lawrence, a senior researcher at Hope Not Hate says: “They’re a modest group but quite intense, they make attempts to hide their extremism behind a type of ‘family-friendly’ image.
“Putting across this ‘wholesome’ image is partly to undercut charges of extremism.
“PA as an organisation are quite substantially a fascist organisation, they’re led by a man who recommends Mein Kampf to his audience, they’re rife with holocaust deniers, hardcore anti-semites and the rest of it but there’s this try to whitewash their image and I believe these slightly kitschy brands play into that.
“It’s also a way to funnel dollars into the organisation so it can help its activism.
HeraldScotland: Clean & Pure Soap’s web site
Clean & Pure Soap’s web site (Image: Newsquest)
“They see themselves as dissidents outdoors of the mainstream so they’re attempting to set up suggests of help outdoors the mainstream mainly because they’re conscious the significant majority of society views their politics with disgust.
“They’re conscious they could shed their jobs more than some of the beliefs that they hold, so it is a way to safe against that.
“They see it as a way of reaching (monetary) independence and as a result becoming capable to throw themselves additional completely into activism, but these are quite modest issues – I’d be interested to know the annual earnings of Clean & Pure Soap but I doubt it is vast.”
Ms Ellis was previously primarily based in Teighnmouth, Devon, and served an organiser for PA’s south-west branch, which flew a banner more than Manchester City’s Etihad Stadium in April 2022. She announced in May possibly of that year that she’d be moving to Scotland to “start a new life” alongside Mr Smith.
Initially from Slough, she claims to have served in the Royal Navy. She got engaged to Mr Smith at Patriotic Alternative’s conference in Scotland in October 2022.
HeraldScotland: Kenny Smith and Claire Ellis are major figures in white nationalist group Patriotic Option
Kenny Smith and Claire Ellis are major figures in white nationalist group Patriotic Option (Image: Newsquest)
The corporation was founded alongside Jody Swingler, a preferred streamer inside the far-suitable movement who gained national consideration when, working with a pseudonym, she espoused the so-known as ‘Great Replacement Theory’ in an LBC telephone-in with Labour leader Sir Keir Starmer in 2020.
Ms Swingler described Ms Ellis as “the boss” of the corporation in a video get in touch with of PA activists in November 2021, which integrated leader Mark Collett. She is no longer involved with Clean & Pure Soap.
Collett, yet another former BNP member who has expressed admiration for Adolf Hitler and known as AIDs a ‘friendly disease’, stated in the get in touch with that: “we’ve been constructing a network of nationalist businesses… all other ethnic groups are quite fantastic at maintaining their dollars inside their personal group”.
Study Far more: Erskine hotel asylum seekers row: inside a neighborhood meeting
Mr Lawrence says: “One of the central aims of the group is to develop cohesive far-suitable communities: in their perfect planet a society away from society.
“They’re attempting to establish their personal communities away from the mainstream and they view these companies, partly, as a way to do that – to attempt and maintain dollars inside their group.
“It’s an emphasis on internal trade and attempting to help every single other in that way and I believe that is the primary aim.”
As effectively as possessing stalls at PA events and the group’s national conference in Scotland, Clean & Pure Soap has sold its goods at craft fairs with no indication of the activity it assists to fund. The Herald can reveal Ms Ellis had a stall at a craft fair held at Dornie and District Neighborhood Hall on November 18 and 19. There is no suggestion organisers had any expertise of the far-suitable hyperlinks of the organization.
Other folks seem to be similarly unaware of the white nationalist hyperlinks to the corporation. Ms Ellis was lately named ‘Maker of the Month’ by micamoma.co.uk, 1 of her suppliers. Micamoma could not be reached for comment but there is no suggestion they are conscious of the far-suitable hyperlinks of Clean & Pure Soap.
Although the corporation presents itself on its web site as becoming an environmentally conscious, hand-crafted item and hides its connection to the intense suitable, Ms Ellis’ Twitter web page for the organization declares in its bio: “ethno nationalist and loves becoming white. Supporter of Patriotic Alternative”.
Clean & Pure Soap was named amongst Patriotic Alternative’s encouraged Christmas gifts for 2021 and is listed on the web site of Claymore Books, the far-suitable publishing imprint founded by Mr Smith.
Mr Smith, who twice stood for election in Glasgow’s Springburn as a BNP candidate, was accused by Unison of possessing waved a swastika on Hitler’s birthday on the Isle of Lewis.
He was ousted from the BNP right after leaks posted on the party’s web site recommended he was involved in operating a weblog which disparaged then leader Nick Griffin as effectively as Mr Collett.
Study Far more: Dunoon man arrested for distributing material of far-suitable group
Mr Smith was identified guilty final year of firearms offences. Each he and Ms Ellis have been photographed in Erskine protesting the housing of asylum seekers in a nearby hotel.
There are a quantity of other corporations supplying a supply of funding for Patriotic Option.
One particular such organization is Grandma Towlers, run by PA deputy leader Laura Towler and her husband, Sam Melia. The company’s web site states that it is “separate” from any other organisation but that “profits from the sales… will be invested back into projects that assistance our individuals and our communities”.
Ms Swingler and Ms Ellis each appeared on a reside stream run by the Towlers in August 2021 exactly where their item was advertised as ‘pro-white handmade soap’.
Other companies encouraged by Claymore Books incorporate Celtic Moon candles, Faithful Hound Honeys & Syrups and Maypole Antiques. The Celtic cross is a symbol often employed by far-suitable groups.
When PA is a fringe group with just a couple of hundred members it harbours an intense ideology, with numerous members such as Mr Collett possessing hyperlinks to extremist group National Action, a neo-Nazi group which is the 1st far-suitable organisation to be banned by the British government because Globe War II ended.