Facebook is making a concerted effort to attract young adults in order to increase their user base. The company has reported significant progress in this area, with over 40 million daily active users aged 18-29 in the US and Canada, which represents the highest levels of usage among this age group in three years.
Facebook attributes its growth to strategies aimed at helping content creators monetize their work and expanding the services it offers, such as Facebook Marketplace and Facebook Dating. By providing services that can assist young adults in their daily lives, such as finding deals on furniture, connecting with local communities and small businesses, and meeting new people, Facebook believes it can continue to attract and retain users in this age group.
Despite its successes, Facebook still faces competition from other social media apps that are more popular among adults aged 18-29. According to a recent Statista survey, Snapchat, TikTok, and BeReal are among the most preferred by this demographic. However, Facebook remains the preferred social media app for communities among US adults according to a company spokesperson.
