The Irish Data Protection Commission (DPC) has instructed Meta Platforms to delay its plan to utilize data from Facebook and Instagram users for training its AI models. This decision comes after a call to action by advocacy group NOYB urging data protection authorities in several European countries to take action against Meta. The issue at hand pertains to Meta’s intention to use personal data without obtaining consent, despite claims that it will utilize publicly available and licensed online information.
Meta expressed disappointment in the DPC’s request, suggesting that it hinders European innovation and competitiveness in AI development. However, the company has agreed to pause its efforts following intensive engagement with the regulator. Without incorporating local information, Meta believes that the user experience would be subpar, prompting the postponement of its AI launch in Europe.
NOYB’s chair Max Schrems credited the temporary halt in Meta’s plans to the complaints filed by his organization. However, he emphasized that there has been no official change in Meta’s privacy policy, making the commitment not yet legally binding. The cases filed by NOYB are ongoing and require a formal determination.
