Mike Bernhardt, the director of product management at Christie Digital, shares with Commercial Integrator how the evolution of display technology has led to a surge in various applications and trends. In an exclusive interview, Bernhardt explores the importance of digital signage in enhancing brand experiences for both clients and customers.

Christie Digital is a global company that specializes in audio and visual technologies, offering a range of solutions including RGB pure laser projection, LCD panels, videowalls, videowall processors, SDVoE technology, content management systems, image processing systems and more. These technologies are designed to create memorable shared experiences through innovative solutions.

Bernhardt’s discussion on the rise of digital signage as an essential part of branding can be viewed in a 12-minute Q&A session hosted by CI Associate Editor Amala Reddie. This interview is part of Commercial Integrator’s Videowall/Digital Signage Deep Dive series which provides extensive coverage on these categories for the entire year. Other thought-provoking interviews can be found on CommercialIntegrator.com and for a comprehensive report check out their in-depth Deep Dive report available now.