On Tuesday, the Croatian Association for Artificial Intelligence in Zagreb organized the first meeting of the CroAI Marketing Club, a new micro-community of the association with the theme “Unlocking the Power of AI: Personalized Marketing Strategies”. The gathering of numerous experts and enthusiasts was led by Tena Turčinović Barukčić, head of the Marketing Club, and featured panelists Goran Vujasin, COO and head of performance at Younited agency, Tanya Ariana Bendis, director of operations and marketing at Omnisearch, and Branimir Karačić, VP of Marketing at to Sofascore.
During the meeting, industry experts shared their experiences with AI tools in marketing. Goran Vujasin spoke about how his agency initially had skepticism towards using AI tools until they faced tight deadlines and used an advanced visual solution provided by AI to save time and effort. Branimir Karačić emphasized that his company has already moved beyond the initial phase with artificial intelligence and now has an AI team doing optimizations across their products.
Tanya Ariana Bendis highlighted how AI solutions have helped her company’s marketing efforts, such as automatically cutting and selecting podcast episodes for social media as well as using trend analysis tools for content on platforms like LinkedIn. The Marketing Club will continue to meet monthly with upcoming topics, speakers, and dates shared on the association’s LinkedIn profile or digital calendar.
Overall, the meeting showcased how AI tools can bring benefits and opportunities to marketing strategies while also highlighting industry experts’ enthusiasm to continue exploring and leveraging AI technologies in their work.
