A senior health fair was held at a living center in Lexington, organized by Bonita Taylor with the United Vendors of America. The goal behind the event was to provide local seniors and residents of assisted living homes with information about health care insurance and other products and services relevant to their age group. The fair was inspired by Taylor’s experience attending a senior health fair in Frankfort, Kentucky about 15-20 years ago.
Among the vendors present at the event were those selling skin care products and jewelry. One of the main attractions was Aetna Medicare Solutions, which had a booth to educate attendees about health insurance. Patrick Lee, a representative with Aetna Medicare Solutions, emphasized the importance of face-to-face interaction in educating seniors about intangible products like insurance.
The fair also aimed to provide seniors with information about alternative and additional benefits that could complement their Medicare coverage. Taylor emphasized that many seniors are not aware of these extra benefits, so providing this information to them was a priority for her. In addition to informational booths, vendors sold skin care products and jewelry, making it an opportunity for attendees to find meaningful gifts for loved ones.
Due to its success, Taylor plans to organize another senior health fair in the near future.