Maye Musk, the mother of Elon Musk, is a well-known celebrity in her own right. At 76 years old, she is a model, dietician, and the parent of one of the wealthiest men on the planet. With 1.5 million followers on Instagram and appearances on the cover of Sports Illustrated, Maye Musk has captured the attention of many.
In China, Maye Musk’s elegant and sophisticated image has resonated well with Chinese people, according to Chinese makeup artist Nadira Aisikaer. Aisikaer mentioned that Western celebrities who are too sexy or bold may not be as popular in China. Altman Peng, a professor at the University of Warwick, described Musk as the “perfect idol” for Chinese women who aspire to balance a successful career, motherhood, and maintaining their attractiveness.
Maye Musk’s 2019 memoir became a bestseller in China and she has become an influencer for various Chinese brands. After promoting a $200 massage waistband on Chinese social media over 140,000 units were sold. She has also showcased photos of Teslas while visiting China expressing admiration for her son’s work.
Despite lagging sales in China, Elon Musk is not giving up on the market. He made a visit to the country in April to bolster Tesla’s business. With Maye Musk’s popularity and influence in China perhaps she can play a role in helping Tesla regain some lost market share in region
