/cloudfront-us-east-1.images.arcpublishing.com/pmn/GNME7ZXP7FA23AIFL4VN7BGM34.jpg)
David Beckham, the former football star, is set to become the global ambassador for AliExpress, the online store of Chinese technology giant Alibaba. This news was reported by the BBC. The exact amount Beckham will be paid for this deal is currently unknown.
Beckham’s endorsement of AliExpress further solidifies his status as a global icon and influencer in the world of sports and entertainment. Since retiring from professional football in 2013, Beckham has been associated with various brands and events. Alongside his wife Victoria, the couple’s combined wealth is estimated at £455 million according to The Sunday Times.
As part of the partnership, Beckham will be featured in AliExpress’s Score More advertising campaign, which will air during European Championship matches starting next month in Germany. AliExpress has previously secured an exclusive agreement with the European Football Association.
