Creating Fashion Hits for TikTok with AI-powered Marketing Tools: The Adobe Express and Symphony Assistant Collaboration

TikTok and Adobe have recently announced a collaboration that will allow users of the artificial intelligence content creation tool to use trending commercial songs on the social network. With Symphony Assistant as the access route to TikTok’s commercial music library from Adobe Express, marketers and advertisers can now quickly create, rate, and publish fashion content focused on TikTok at the speed of social networks.

For example, a social media team can take advantage of the momentum of a trending song on TikTok to generate awareness about their brand, or a small business can find the ideal soundtrack to promote a new location, generating anticipation and excitement for the inauguration. This integration is part of Adobe’s ongoing efforts to provide marketers with powerful tools that enable them to create engaging content quickly and easily.

The free and premium modalities of Adobe Express are now accessible through Symphony Assistant extension designed for Adobe Express, available in English and regions where TikTok is available. Users can access millions of songs from different styles, genres, and regions of the world that have the rights for commercial use in videos of organizations and brands. This collaboration will undoubtedly benefit marketers by providing them with an easy way to leverage trending songs on Tiktok to promote their brands effectively.