Clorox CEO Linda Rendle recently announced the company’s new approach to innovation at the dbAccess Global Consumer Conference. After a cyber attack affected their supply chain and caused significant challenges, Clorox has been focused on recovering distribution and regaining lost customers. Now, the company is turning towards generative AI as part of their digital transformation and personalization strategies.
During her presentation, Rendle outlined Clorox’s strategy of using generative AI to expedite innovation with a focus on specific use cases. This innovative tool helps the company quickly identify global trends and develop hundreds of digital prototypes simultaneously. These prototypes can then be tested with millions of consumers, representing a significant advancement from the limited consumer feedback previously available.
The first innovation from Clorox’s generative AI efforts was launched this Spring and was completed in just 90 days. Rendle noted that this speed was unprecedented for the company and spoke to the potential impact it could have on their future innovation processes. While not all innovations can be completed in such a short timeframe due to regulatory requirements and other business processes, Clorox is excited about the ability to better understand their consumers and streamline their development pipeline. This shift towards generative AI represents a significant step forward in Clorox’s efforts to enhance operations and customer relationships.
