REWE Group, a German retailer, has announced the extension of Christoph Eltze’s contract as its digital and technology director until 2029. Eltze joined the management board of REWE Group in July 2022 and has been overseeing digitalization and technology initiatives. Before this role, he was the divisional director for retail in Germany, where he managed digital, customer, analytics, and IT functions.
According to Lionel Souque, the CEO of REWE Group, Eltze has played a crucial role in driving forward the digital and technology division. This has created the necessary conditions for innovation, improved efficiency, and group-wide synergies in this strategically important field. Souque praised Eltze for his passion and expertise, emphasizing their effective cooperation and the focus on continuity within the executive board team.
Erich Stockhausen, the supervisory board chair of REWE Group, highlighted the rapid development the company has undergone in recent years. He mentioned that numerous innovations, both large and small, have advanced the brick-and-mortar business models and introduced new formats. Stockhausen emphasized Eltze’s role as a key driver of this development, which has been further strengthened by the decision to extend his contract. The supervisory board is relying on the successful executive board team’s cooperative thinking, highlighting their commitment and expertise demonstrated over the past few years.
In conclusion, Christoph Eltze’s extension of contract as digital and technology director at REWE Group reflects his instrumental role in driving forward digitalization initiatives that have been crucial for business models. The decision to extend his contract demonstrates confidence in his leadership abilities and commitment to innovation within this strategically important field.