The Sports Business Awards, now in its 17th year, celebrated the diversity of excellence in the sports industry by honoring individuals from all levels who are making a significant impact. This year’s ceremony showcased a range of awards across different categories, highlighting the achievements and contributions of those shaping the world of sports.
Among the notable winners were Chris Del Conte, Athletic Director at the University of Texas, who was named Athletic Director of the Year, and MKTG Sports & Entertainment, which took home the award for Agency of the Year. Other winners included U.S. Integrity for Best in Sports Betting, Pop-Tarts Bowl for Brand Activation of the Year, and Inter Miami CF for Deal of the Year.
The event also honored individuals such as Jessica Berman, NWSL Commissioner, who was named Exec of the Year and MLB was recognized as League of the Year. SoFi Stadium received Facility of the Year award while Arthur M. Blank received Lifetime Achievement Award for his contributions to sports industry.
ESPN was named Best in Sports Media while CAA Sports won Best in Property Consulting Sales & Service and Atlanta Falcons Birds Eye View Series were crowned Best in Sports Social Media. Ally Financial was named Sports Sponsor of the Year and Excel Sports Management won Best in Talent Representation and Inter Miami CF was crowned Sports Team of
