Live broadcasts of college sports events are in high demand, leading to significant growth in the college athletics industry. This has placed increased pressure on athletic departments to produce high-quality broadcasts, requiring advanced solutions to meet the expanding demand. At the 2024 SVG College Summit, Jamon Lomax, Senior National Sales Manager at Canon USA, discussed the importance of PTZs in meeting this challenge.
Lomax highlighted how PTZs provide flexibility and efficiency in capturing a wide range of sports events, contributing to the overall quality of the broadcasts. Canon’s role in the development of advanced production facilities, such as the one at the University of Texas at Austin, showcases their commitment to supporting college athletics with cutting-edge technology solutions.
As college sports continue to grow in popularity, it is crucial for athletic departments to deliver top-notch live broadcasts. Canon’s expertise in providing innovative solutions for sports broadcasters plays a vital role in helping these departments meet this demand. By scaling up their technology offerings and collaborating with universities on production facility projects, Canon is at the forefront of driving advancements in live sports broadcasting for college events.