Italians are projected to spend an average of 750 euros per capita in July, 910 euros in August, and 760 euros in September during a record-breaking summer. According to the Confcommercio Tourism Observatory in collaboration with Swg, based on a survey of 1,045 Italians aged 18 to 80 conducted in June.
29 million Italians plan to take one or more trips between June and September with an average per capita budget available for travel of 1,190 euros, which is a 10% increase from the previous year. The confidence index for travelers stands at 72, showing a positive trend compared to previous years. The report suggests that 2024 may set a record for domestic demand in Italy for summer vacations.
Over 40% of Italians plan to stay in hotels, holiday villages, campsites, or resorts, with hotels being the preferred choice for accommodation. Second homes owned by friends or relatives are preferred by 14% of respondents, which increases to