The Olympic Games Paris 2024 are just around the corner, with the Opening Ceremony set to kick off in 30 days. To mark this significant milestone, the Olympic Games have introduced a new brand platform: Sport. And More Than Sport. This innovative platform aims to showcase the many facets of the Olympic experience, highlighting what the Games mean to people both on and off the field of play. It encompasses themes such as belonging, personal growth, empowerment, and the pursuit of dreams.
One of the primary goals of the “Sport. And More Than Sport.” campaign is to engage a younger audience. By focusing on athletes, celebrating the joy of sport, and enhancing the fan experience, it seeks to forge a stronger connection with younger fans. It aims to appeal to a broad spectrum of Olympic, sport, and entertainment enthusiasts while reaching out to a new generation of followers.
To introduce this exciting platform, a special short film has been created that tells the story of a young athlete with a dream and portrays the Olympic spirit as an invisible force that unites people worldwide. Featuring B-Girl Furia, an up-and-coming breaking athlete and Olympic artistic gymnastics legend Nadia Comaneci, this captivating film showcases a mix of new and traditional Olympic sports set against Paris’s picturesque backdrop as it hosts the 2024 Games.
The film is now available for millions of fans worldwide to watch via networks owned by Olympic media rights holders or through official @Olympics social media channels. Through this content, the Olympic Games aim to connect with audiences across all ages and backgrounds while celebrating sport’s spirit and inspiring viewers to dream big about their own aspirations.
With its engaging content and ambitious goals, Sport
