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The perception of distribution as an outdated part of the legacy channel is often a misconception. In reality, distribution is not just surviving but thriving and evolving. Its growing significance for vendors and partners is notable. This evolution was a focal point at the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California.

At the Summit, Channelnomics unveiled compelling new research that shed light on the crucial role of distribution. The findings were eye-opening, with vendors and partners expressing high levels of satisfaction with their distribution partnerships. This satisfaction stems from the substantial benefits they receive from distributors, including helping them achieve strategic goals.

The survey’s results align with the proactive steps distributors are taking to meet the changing demands and expectations of the channel community. They are investing in new skills and resources to stay ahead of the curve. Distributors understand the importance of staying relevant in today’s rapidly evolving market landscape.

The significance of these findings was further discussed in the podcast “In the Margins.” Hosts Larry Walsh and Amy Henderson delved into the key takeaways from this year’s Summit, which brought together top distributors and vendor executives. The meeting marked a significant gathering of industry leaders who recognized the value of their distribution relationships as vital partners in navigating market complexities.

The Summit and research presented there underscored the dynamic nature of the distribution sector, marking a pivotal moment that highlighted its ongoing evolution and adaptability as a critical component for business success in today’s fast-paced technology landscape.

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