BBC AMP Pages Offer Customizable Data Collection Settings for Ads and Privacy

On the BBC website, users can manage their consent settings for data collection while browsing AMP pages. These settings are exclusive to AMP pages and may need to be adjusted when visiting non-AMP pages on the site. The mobile pages on the BBC site utilize Google AMP technology to provide a fast and streamlined browsing experience.

For our web pages’ functionality, we collect limited information on your device without obtaining your consent. This essential data collection is necessary for our web pages to function correctly. For more information about the data we collect and store on your device, please refer to our privacy page. We use local storage to remember your consent preferences on your device for future visits.

If you grant permission for data collection on AMP pages, you are allowing us to display personalized ads that are relevant to you, even when outside of the UK. To learn more about how we personalize ads in collaboration with our advertising partners, visit our site. If you prefer not to receive personalized ads, you have the option to reject data collection and continue browsing. Note that you will still see ads, but they will not be tailored to your interests.

You can change these settings at any time by clicking “Ad Choices / Do not sell my info” in the footer of the page. Regardless of whether you accept or reject data collection, you can adjust your preferences based on your comfort level.