B&B Theatres, a leading movie theater chain in the US, is set to open its largest global location just outside New York City. The company will be launching a ScreenX auditorium at the American Dream mall in East Rutherford, NJ, approximately seven miles from New York’s Times Square.
ScreenX, a cutting-edge technology developed by CJ 4DPlex of Korea, provides an immersive movie experience by projecting additional images onto the side walls of an auditorium. This new room will feature an 80-foot-wide center screen and side walls that are 82 feet each, giving a total of 242 feet of ScreenX viewing range.
B&B plans to have eight screens at the American Dream, marking its first location in New Jersey. The multiplex will also include numerous bowling lanes, an arcade, and dining options including a restaurant and full-service bar. Brock Bagby, President and Chief Content, Programming