Barstool Sports is once again an independent company, with a renewed focus on creativity and innovation. Founded by Dave Portnoy in 2003, the brand quickly became a powerhouse among young men, with a large presence on social media platforms like TikTok and YouTube.
Now that it has regained independence after being acquired by Penn Entertainment in 2020 for $551 million and then sold back to Portnoy for $1 in 2023, Barstool Sports is pursuing new media deals with talent agency UTA set to represent it and its founder, as well as its roster of in-house creators.
The irreverent and often controversial digital sports brand has become known for its culture and sports creator content, led by its staff. Since regaining independence, Barstool Sports has signed a sports betting deal with DraftKings and has focused on producing innovative content that pushes boundaries and engages its audience.
Barstool’s previous explorations of media deals have included securing some college sports rights and streaming events like the NYPD vs. FDNY annual hockey game. With a renewed focus on creativity and independence, Barstool Sports continues to push the limits of what is possible in the world of digital media.
