In France, the first Atacadão store by the Carrefour group opened, offering competitive prices on a wide range of products. The store is stocked with 13,000 permanent references, with the option to increase to 20,000 depending on the season. Customers can find deals like three kilos of minced beef for 27 euros, 1.75 liters of Coca Cola without sugar for 1.60 euros, and Carrefour orange juice for 3.23 euros if purchased in a pack of four.
Individuals and professionals can take advantage of the vast selection of food items, household appliances, and seasonal products at Atacadão. The store features national brands, Carrefour brands, and items dedicated to professionals, including products from various cuisines around the world. The emphasis is on low prices, with decreasing prices for larger quantities purchased.
Atacadão’s commitment to low prices is achieved through cost compression at all levels, with buyers empowered to make quick decisions to secure deals. The store operates efficiently, with direct deliveries from manufacturers to reduce handling and storage costs. Atacadão also avoids traditional advertising methods, focusing on offering the lowest prices possible to customers.
The Aulnay-sous-Bois store acts as a test for the Atacadão concept in France, with plans to expand to other cities based on its success. The store will be managed by the Moroccan group LabelVie, with potential for future Atacadão stores in different locations. The goal is to provide customers with affordable options for everyday essentials and specialty products while creating a unique shopping experience in France.
Customers like Nadia take advantage of the low prices to stock up on sugar in bulk when shopping at Atacadão.
Célia was impressed by the savings on products like crisps and Coke.
Muriel found it convenient to stock up on essentials like oil
