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Aspirus St. Luke’s Hospital and Aspirus Lakeview Hospital in Duluth and Two Harbors, respectively, have revealed their new names and logos. The hospitals hosted ribbon-cutting ceremonies that were attended by community leaders to celebrate this milestone. Their clinics have also been rebranded to include Aspirus St. Luke’s and Aspirus Lake View. Updated clinic names now feature Aspirus St. Luke’s Hibbing Clinic and Aspirus Lake View Silver Bay Clinic.
Aspirus Senior Vice President, Minnesota Region President, and Chief Medical Officer Dr. Nick Van Deelen expressed excitement about the change, highlighting the organization’s commitment to delivering high-quality care to the community. He emphasized the importance of providing compassionate care and contributing to community well-being as part of the Aspirus Health network.
Aspirus Health Senior Vice President and Central Wisconsin Region President Jeff Wicklander echoed these sentiments, noting the benefits of being part of the Aspirus Health network, such as access to enhanced resources and support for rural healthcare. The Aspirus name embodies unity and vitality, reflected in the logo’s imagery of a dew drop leaf symbolizing health and growth. The colors in the logo represent nature and the nurturing of well-being.
For more information on how they are committed to providing exceptional care as part of the Aspirus family, individuals are encouraged to visit Aspirus
