Ariana Grande and Scooter Braun have not completely cut ties despite reports last year that she had split from both and signed a new management deal with Brandon Creed’s Good World Management. In fact, while Creed is Grande’s manager, Braun is still maintaining a business relationship with the singer.
Grande will be managed exclusively by Brandon Creed/Good World Management in this new chapter of her career, while she and Hybe, led by CEO Scooter Braun, will continue their long-standing business partnership and pursue creative opportunities in Weverse and REM Beauty. Weverse, the social platform launched by Hybe in 2019 to encourage artist-to-fan interactions, will now include Grande as part of her partnership with the corporation. The platform hosts various artists like BTS, Blackpink, Gracie Abrams, New Hope Club, XG and many others.
Scooter Braun began his transition to the CEO role at Hybe America in 2021 when the parent company acquired his company, Ithaca Holdings. The acquisition also included his entertainment and marketing company SB Projects which represented artists like Grande at the time. Despite rumors that Lovato split with Braun in August 2023 around the same time Grande was reportedly no longer working with SB Projects or Hybe, a source close to SB Projects assured that all of Braun’s clients are under contract and negotiations have been ongoing for several months. Furthermore, it was reported that Bieber was seeking new representation after more than a decade with Braun. However, a source close to SB Projects stated that all of Braun’s clients are under contract and negotiations have been ongoing for several months.
