Apple recently released a promotional video for their new iPad Pro, which has sparked a debate among viewers about the role of technology in the creative process. The ad shows various artistic tools such as paint cans, a piano, a trumpet, and books being crushed by a hydraulic press, only to be replaced by the ultrathin iPad Pro. While the ad is meant to showcase the iPad as a great tool for creatives, it has left many people uneasy about the future of creativity.
Artists, photographers, musicians, and writers are already seeing AI mimic their work, posing a threat to their livelihoods. In a time where there is heightened anxiety about AI potentially replacing human creativity, the ad has added fuel to this debate. The public is also concerned about the idea of soulless computer-generated music or visuals becoming more prominent.
The online reactions to the ad were not what Apple expected. Many people criticized the company for overlooking concerns about AI replacing human creativity. While the new iPad Pro boasts impressive features like an ultra-thin design, a powerful chip, and an OLED screen, the video’s portrayal of replacing traditional artistic tools with technology has left many feeling uneasy about the future of creativity.
Apple may have missed the mark with their latest iPad Pro ad. While they are known for their iconic advertising campaigns like “1984” hammer ad and dancing silhouettes for iPod, this time they failed to consider how their message would be received by viewers who are already concerned about AI replacing human creativity in various fields.
Overall, while Apple’s intentions were good with this ad campaign promoting their new iPad Pro as a great tool for creatives; it seems that they did not take into account how sensitive some viewers are to topics related to AI replacement of human creativity.