During a recent announcement at the Apple campus in Cupertino, California, Tim Cook revealed new generative AI features for iPhones. This news sent Apple’s stock soaring and made them the most valuable public company in the US.
On Monday, Apple announced a partnership with OpenAI, creators of ChatGPT. This collaboration aims to power some features on Apple’s phones, potentially leading to increased consumer interest. However, privacy concerns have been raised about the partnership and how user inputs will be incorporated into ChatGPT’s data set.
Despite these concerns, Apple has been making a big push into AI technology. This move could boost iPhone sales and services in the long run as users delay device upgrades due to economic uncertainties. Additionally, the company is facing growing regulatory scrutiny in Washington, adding further complexity to their future growth strategies.